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Shelia Marable

Shelia Marable

Sullivan College of Technology and Design (SCTD), USA

Title: Social media-Do’s and Don’ts

Biography

Shelia Marable is an adjunct instructor at Sullivan College of Technology and Design (SCTD) and the Assistant Manager/Web Team Leader of Design & Printing at the University of Louisville, Louisville, Ky. She has over 20 years of industry and teaching experience in graphic design, visual communications, printing, and personal and professional development. As a creative visionary, she is a strategic practitioner in social media and engagement strategies. She is currently the Chair, Communications & Marketing/Social Media Committee of the Commission on Diversity and Racial Equality (CODRE) for the University of Louisville and a member of the Advertising Federation of Louisville.

Abstract

Is your online persona in line with your offline? Do you know who follows you? Who’s your target audience? Are you looking for ways to ‘stand out in a crowd’ or attract more business opportunities? There are pros and cons associated with the do’s and don’ts of social media. From defining and maintaining your brand to making connections and building relationships, social media sites have grown in popularity. With the accessibility of technology at your fingertips social media behaviors can be the first and the last impression you make. In this session we will cover the definition and history of social media, why social media is important, social media etiquette, the do’s and don’ts of various social media sites and how to effectively use technology and social media to enhance your brand while engaging your audience.