Timothy A Frame

Timothy A Frame

Tim Frame Design, USA

Title: Wordplay: A method for developing icon-based logo concepts


Tim Frame has over 20 years of experience in graphic design and visual communications. His broad range of expertise includes the design of identity systems, retail graphic programs, environmental graphics, as well as advertising, packaging and publication design. This experience includes developing brand identities and visual communications for both national and international clients, including Bob Evans, Disney, Eddie Bauer, Frito Lay, General Motors, Hasbro, Lands’ End, Men’s Fitness Magazine, Procter & Gamble, Target, Universal Studios, US Postal Service, as well as many of the nation’s leading advertising agencies and design firms. He has been recognized for design excellence in the areas of graphic design, publication design, environmental graphics and retail design by leading organizations and publications. His work has been featured in numerous design publications including Communication Arts. His work has been featured in numerous design publications including Communication Arts, Graphis, How Magazine, Print Magazine, LogoLounge Vol. 1-8, and has been included in the permanent collection of the Library of Congress. His work can be found at and


Nearly every client and designer dreams of coming up with the next NIKE SWOOSH when designing a logo. With millions of logos in circulation - and the fact that icons have become a cultural language of their own - it is increasingly challenging for even the best of designers to create unique visual metaphors when developing brand identities. By exploring words, their associations and meanings combined with a few simple exercises, it is possible to routinely generate unique and relevant concepts for icon-based logos.