Social Responsibility
Stigma Moral Peer Pressure
Emphasis on abstinence
Acceptable drinking practices based on social norms
Risky Behavior
Attitudes associated with behaviors contraindicated by societal values
Immoral Conforming to alcohol use that violates social values Negative attitudes towards alcoholism based on society Adverse reactions towards behaviors resulting from alcohol consumption
Willpower Self-control to not abstain from alcohol consumption Social expectations on individual drinking habits Negative attitudes towards individuals who cannot stop drinking and continuously engage in dangerous activities
Table 3: Example of a Pattern-Coding Matrix.
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