| Social Responsibility | 
        
      
        | 
          
          Stigma | 
        
          Moral
          
           | 
        Peer Pressure 
          Emphasis on abstinence
           | 
        Culture 
          Acceptable drinking practices based on social norms | 
        Risky Behavior 
          Attitudes associated with behaviors contraindicated by societal values | 
      
      
        | 
          Immoral
          
           | 
        
          Conforming to alcohol use that violates social values | 
        
          Negative attitudes towards alcoholism based on society | 
        
          Adverse reactions towards behaviors resulting from alcohol consumption | 
      
      
        | 
          Willpower | 
        
          Self-control to not abstain from alcohol consumption | 
        
          Social expectations on individual drinking habits | 
        
          Negative attitudes towards individuals who cannot stop drinking and    continuously engage in dangerous activities |