Variables in the equation Β Sig. OR 95.0% CI for OR
Perceived susceptibility 1.07 0.02 2.93 1.21 7.10
perceived severity 1.65 0.03 5.21 1.25 21.81
perceived self-efficacy -0.96 0.03 0.38 0.16 0.92
perceived response efficacy -1.21 0.02 0.30 0.11 0.83
Constant 14.58 0.10 2.141E6    
Table 14: Multivariable logistic regression analysis for final fitted model prediction of message response among respondents of Hosanna colleges, SNNPR, Ethiopia, March, 2012.