| Variables (messages) |
Yes |
% |
No |
% |
| There is media in our compound |
166 |
41.8 |
231 |
58.2 |
| Frequently heard message |
Abstinence |
213 |
53.7 |
184 |
46.3 |
| Being faithful |
139 |
35.0 |
258 |
65.0 |
| Using condom |
178 |
44.8 |
219 |
55.2 |
| Specific messages heard of/seen |
Value your life |
358 |
90.2 |
39 |
9.8 |
| let us fight HIV/AIDS together |
358 |
90.2 |
39 |
9.8 |
| Care and support for HIVP |
332 |
83.6 |
65 |
16.4 |
| let us take care of each other |
332 |
83.6 |
65 |
16.4 |
| I care, do you? |
326 |
82.1 |
71 |
17.9 |
| Abstain from sex before marriage |
289 |
72.8 |
108 |
27.2 |
| Stop stigma & discrimination |
282 |
71.0 |
115 |
29.0 |
| Live and die |
227 |
57.2 |
170 |
42.8 |
| Preferred message appeals |
Dramatic/funny |
331 |
83.4 |
66 |
16.6 |
| Factual through education |
349 |
87.9 |
48 |
12.1 |
| Fear arousal messages |
138 |
34.8 |
259 |
65.2 |
| Two sided message |
265 |
66.8 |
132 |
33.2 |
| One sided message |
124 |
31.2 |
273 |
68.8 |
| Positive message |
195 |
49.1 |
202 |
50.9 |
| Negative message |
137 |
34.5 |
260 |
65.5 |
