7 / 7
Page 79
Notes:
conferenceseries
.com
Volume 3
Optometry: Open Access
ISSN: 2476-2075
Optometry 2018
October 08-09, 2018
October 08-09, 2018 | Edinburgh, Scotland
3
rd
International Conference and Expo on
Optometry & Vision Science
Effective marketing mix elements of optical medical products to improve performance
Nezar Rafiq Damati
Eyezone Institute of Opticianry and Private Training, Kuwait
T
he marketing mix of optical medical products is expressed by a variety of marketing tools that the organization needs
to achieve its objectives in the target market, where the marketing mix consists of four main elements: product, pricing,
promotion and distribution. The main criterion of these elements in the success or failure of the marketing of medical optical
products, since the existence of any defect in the design or implementation of marketing mix leads to the failure of delivery of
products in the market. This study aims to identify the impact of marketing mix elements of optical medical products on the
marketing performance in the optical manufacturing and trading industry in Jordan. Where optical medical products in this
study presented by eyesight corrections’ medical lenses, contact lenses, contact lens solutions, eyeglasses frames and sunglasses.
Optom open access 2018, Volume 3
DOI: 10.4172/2476-2075-C1-009