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Surgery: Current Research | ISSN: 2161-1076 | Volume 8
August 31-September 01, 2018 | Toronto, Canada
Plastic & Cosmetic Surgery
International Conference on
Dermatopathology & Skin Care
International Conference & Expo on
&
Nuisance of complexion lightening ads
Asma Tariq
Faisalabad Mediacal University, Pakistan
A
case series of 12 patients is documented; 4 males and 8 females with mean age of 23 years (range 13 to 38 years). These presented
to the Out-Patient Department of Dermatology, DHQ Hospital, Faisalabad during the month of November 2013. The main
complaint was a spontaneous development of erythema, telangiectasias, acne-form eruption, burning, photosensitivity, pigmentary
changes and thinning of the skin. The face was predominately involved followed by hands, neck, and even feet. On detailed scrutiny,
it was disclosed that they were in habit of using different whitening/skin lightening creams available in the market. They were using
these alone and/or after mixing these with moderate to potent steroids. These preparations were either self-prescribed on seeing
commercials on print and electronic media or were advised by some friends, family member, beauticians, local quacks or even by
their physicians. These individuals were motivated/thrilled for fair complexion by every-day advertisements/commercials endorsing
that fair is lovely and white skin tone is the key towards personal and professional successes. Teenagers were particularly much
overwhelmed by this discriminating message conveyed by excellently filmed television commercials and it was very difficult to stop
their craving for skin lightening creams. It is high time and need of the day that these sorts of commercials and advertisements may
be banned as has been done with tobacco smoking so to save our youngsters from inferiority complex and to pacify their urge for
fair complexion.
asmasajjad120@gmail.comAsma Tariq, Surgery Curr Res 2018, Volume 8
DOI: 10.4172/2161-1076-C4-044