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ISSN: 0974-8369

Biology and Medicine
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Behavior Change Communication: A Client-centered and Professionally Developed Strategy to Modify Health Status in Developing Countries

Saurabh Ram Bihari Lal Shrivastava1*, Prateek Saurabh Shrivastava2 and Jegadeesh Ramasamy3

1Assistant Professor, Department of Community Medicine, Shri Sathya Sai Medical College & Research Institute, Kancheepuram, India

2Assistant Professor, Department of Community Medicine, Shri Sathya Sai Medical College & Research Institute, Kancheepuram, India

3Professor & Head, Department of Community Medicine, Shri Sathya Sai Medical College & Research Institute, Kancheepuram, India

Corresponding Author:
Dr. Saurabh Ram BihariLal Shrivastava
Assistant Professor, Department of Community Medicine
Shri Sathya Sai Medical College & Research Institute
Kancheepuram-603108, Tamil Nadu, India
Tel: +919884227224
E-mail: [email protected]

Received Date: March 20, 2014; Accepted Date: April 21, 2014; Published Date: April 28, 2014

Citation: Saurabh Ram Bihari Lal Shrivastava, Prateek Saurabh Shrivastava and Jegadeesh Ramasamy (2014) Behavior Change Communication: A Client-centered and Professionally Developed Strategy to Modify Health Status in Developing Countries. Biol Med 6:199. doi:10.4172/0974-8369.6.2.199

Copyright: © 2014 Shrivastava, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited

Abstract

The Behavior Change Communication (BCC) is a process of implementing communication strategies for the welfare of individual or communities to encourage them to adopt positive behaviors suitable to the local problem and the settings. Successful implementation of BCC essentially needs extensive research and meticulous planning based on the level of knowledge and attitude of the target population. Although BCC has shown a significant impact in heterogeneous conditions, but for its successful implementation in different health problems, the costeffectiveness for the same should be estimated in different local settings. In addition, eventual outcome of the BCC strategy depends upon the knowledge level of the community health worker and their efficacy to share knowledge with the target population. To conclude, Behavior Change Communication is a research-based, client-centered, benefit-oriented, service-linked and professionally developed strategy with significant potential that can influence and eventually modify the bad practices in order to maintain a healthy state both of individual and the society.

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