alexa Factors Moderating Students Adoption Decisions of Mobile Commerce
ISSN: 2315-7844

Review of Public Administration and Management
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Research Article

Factors Moderating Students Adoption Decisions of Mobile Commerce

Manal Alduaij1* and Hanaa Al-Amari2
1Public Authority for Applied Education and Training, Yarmouk, Kuwait
2Department of Curriculum and Instruction, College of Education, Kuwait University, Kuwait
*Corresponding Author : Alduaij M
Assistant Professor, Public Authority for Applied Education and Training
P.O.box 430, Yarmouk 72655, KUWAIT
Tel: +9651806611
E-mail: [email protected]
Received October 26, 2015; Accepted January 27, 2016; Published January 29, 2016
Citation: Alduaij M, Al-Amari H (2016) Factors Moderating Students Adoption Decisions of Mobile Commerce. Review Pub Administration Manag 4:180. doi:10.4172/2315-7844.1000180
Copyright: © 2016 Alduaij M, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
 

Abstract

This research employs the TAM to examine student’s perceived benefits and perceived barriers of using m-commerce in relation to student demographic factors such as gender, age, year of study, and college of study that moderate students adoption decisions of m-commerce. The study adopts a quantitative approach based on questionnaire development and distribution that resulted in a total sample of 1000 students. Empirical data was analyzed using SPSS-20 software program. First, in relation to gender results indicate that overall male students perceive more benefits in dealing with m-commerce than the female student feel. Second, concerning age, results show that students who are in the age group of ‘17~19’ feel more benefits in dealing with m-commerce than the students who are in the age group of ‘20~more’ feel. Third, concerning year of study, findings show that students who are in the year of study of ‘freshman or sophomore’ feel more benefits in dealing with m-commerce than the students who are in the in the later years of study ‘junior or senior’. Fourth, concerning the college of study, results show that students who are studying in Public Universities feel more benefits in dealing with m-commerce than the students who are studying in the private universities feel.

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