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Volume 7 Pharmaceutical Regulatory Affairs: Open Access
ISSN: 2167-7689 Pharma Europe 2018
May 07-09, 2018
May 07-09, 2018 | Frankfurt, Germany
15th Annual European Pharma Congress
Assessment for the use of nutritional support in Turkey
Beril Koparal, Ayşenur Koç, Kübra Erdoğan, Nazan Arslan, Sıdıka Büyükhelvacıgil Öztürk and Ali Ayşakar
Zade Vital® Natural Supplements, Turkey
Dietary supplement market is growing in Turkey. Local and multinational companies develop and introduce many new
products for Turkish dietary supplements market. However, in marketing literature, little academic research could
be found regarding Turkish consumers’ behavior about dietary supplements. However, it is found that there is extremely
low consumption of these products in the field of marketing research studies in Turkey. Understanding the awareness and
utilization rates of nutritional support products is important at the point of designing strategies for producers, the state and
related organizations. This general exploratory research in 60 different pharmacies located in different regions of Turkey
(Mediterranean, Black Sea, Eastern Anatolia, Southeastern Anatolia, Central Anatolia Region) was carried out. Face-to-face
interviews were conducted with 253 people aged 18 years and over from September 2017 to February 2018 (5 months). The
data collected by the questionnaire includes the factors that affect the use of nutritional support products by respondents in
the study, the recognition and consumption rates, the product content and how regularly they use it. Respondents were found
to be immunocompromised (21.03%) at the beginning of their use of nutritional support products. Omega 3 fish oil (26.98%),
multivitamins (17.86%) and CoQ10 (7.94%) were the most common sources of preference for the product (71.43%) and many
factors have been found to be effective. It is thought that this research will lead the causal researches to be made in the market
of healthy lifestyle products in the future.
Beril Koparal et al., Pharmaceut Reg Affairs 2018, Volume 7
DOI: 10.4172/2167-7689-C1-031