14 / 30
Page 40
conferenceseries
.com
Volume 4
Journal of Community & Public Health Nursing
Nursing Summit 2018
November 08-09, 2018
November 08-09, 2018 Sydney, Australia
25
th
World Congress on
Nursing & Healthcare
J Comm Pub Health Nurs 2018, Volume 4
DOI: 10.4172/2471-9846-C3-009
Using transformational leadership and innovative marketing strategies to achieve empirical
outcomes in an emergency department
Janine Liza Duran
Mount Sinai Hospital, USA
T
ransformational leadership is a style of leadership, where a leader works with subordinates to identify needed change,
creating a vision to guide the change through inspiration and executing the change with committed members of a
group. Emergency departments are increasingly confronting challenges such as overcrowding, understaffing, increased
waiting times, poor patient satisfaction and staff burnout. Transformational leadership can play a key role in revitalizing and
assisting stressed emergency departments where resource limitation presents real and consistent roadblocks to significant
performance improvement, staff morale and motivation. As a transformational leader, once must find ways to influence and
change behavior. Integral to creating changes in the different issues in the emergency department is staff engagement. Due
to patient-care demands and increasing institutional requirements, staff members are becoming increasingly overwhelmed
by the amount of information they receive and initiatives with which they must comply. Traditionally, hospital leaders use a
linear approach to communicate with staff. An example is a manager reads a policy to staff with the expectation that they will
follow the requirements. As hospitals become increasingly tactical in their approach to innovation, it is recognized that the
top-down approach to performance improvement is ineffective. The most valuable asset in the workplace is the staff. Their
engagement and productivity can dictate the success of a project. So, how do hospital leaders influence staff to engage in
the hospital’s initiatives and facilitate change? Innovative marketing strategy as an innovative approach ED staff engagement
utilizing marketing strategy as an innovative approach. Marketing is the process of creating, communicating, delivering and
exchanging offerings that have value to customers and the target audience. The basic premise of marketing is to influence
consumer behavior and drive change.
janinelizaduran@gmail.com