association for hispanic healthcare executives

The Association of Hispanic Healthcare Executives (AHHE) was founded in 1988 as a national voluntary organization seeking to foster programs and policies to increase the presence of Hispanics in health administration professions. AHHE is the first organization devoted exclusively to Hispanic healthcare executives and to the education of the healthcare industry about the Hispanic healthcare marketplace.

The East Coast Chapter of AHHE was founded in New York City in 1999 as a regional affiliate of the national organization. Based in New York City, the Chapter membership has grown to over 155 individuals and 11 organizations from as far north as Buffalo, New York, east to Connecticut and as far south as Annapolis, Maryland The Association of Hispanic Healthcare Executives (AHHE.org) is a nonprofit organization that sought to foster programs and policies to increase the presence of Hispanics in health administration professions. AHHE faced a variety of challenges internally and externally due to the use of traditional marketing tools. Grupo Parada conducted a Business Intelligence process to determine what needed to be done to empower AHHE into reaching Hispanic healthcare partners and executives, and in lowering marketing costs through technology. AHHE experienced a 180° turnaround , going from literally being absent in the digital world, to becoming a digital leader in its industry. The Digital Communications Audit allowed Grupo Parada to identify the internal and external communication issues that AHHE was experiencing. Also, through Consumer Market Research and Competitor Analysis of the organization, a blueprint was developed to know where AHHE wants to achieve and how it can reach those goals. Moreover, the Content Marketing Management, based on the digital blueprint, Grupo Parada integrated marketing efforts to increase the organization’s memberships and other sources of sustainable income. Also, the online presence, visibility, and branding strategies were aimed at empowering AHHE to position itself as a leader in both the Hispanic community and the Healthcare industry. AHHE in its continuous growth and has been able to facilitate the scholarship support and professional development for healthcare leaders, increases the number of members in the organization, implements online payments, create new revenue sources, and develop national sources etc.