|Natural products related to CAM include herbal medicines (also called botanicals), vitamins, minerals, and probiotics. These types of natural products are becoming more popular among Americans: 17.7% of American adults reported using non-vitamin/non-mineral natural products in 2007. A popular product among adults in 2007 was oil/omega 3s, used by 37.4% of all adults who reported using natural products.
Innovations are new idea, device or process. Innovations are the application of better solutions that meet new requirements, inarticulated needs or existing market needs. It is proficient through more effective products, processes, services, technologies, or new ideas that are readily available to markets, governments and society. Innovations are something original and novel, as a significant, new that breaks into the market or society