cTQM is a revolutionary approach in Total Quality Management. Implementation of TQM in Clinical Research is a novel process, and is also known as cTQM. In the clinical research domain, cTQM is solely responsible and is focused on customer satisfaction.
In future, cTQM is the way of managing quality in the clinical research, and is far wider in its application than just assuring product or service quality – it is a way of managing people and business processes to ensure complete customer satisfaction at every stage, internally and externally. cTQM, combined with effective leadership, results in an organization doing the right things right, first time.