The key research in social psychology developed following World War II, when people became interested in the behavior of individuals when grouped together and in social situations. Key studies were carried out in several areas.
Some studies focused on how attitudes are formed, changed by the social context and measured to ascertain whether change has occurred. Amongst some of the most famous work in social psychology is that on obedience conducted by Milgram in his “electric shock” study, which looked at the role an authority figure plays in shaping behavior. Similarly, Zimbardo’s prison simulation demonstrated conformity to given roles in the social world.Wider topics then began to emerge, such as social perception, aggression, relationships, decision making, pro social behavior and attribution, many of which are central to today’s topics and will be discussed throughout this website.Thus the growth years for social psychology occurred during the decades following the 1940s.