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The enhancement in ICT capabilities, in combination with the decrease of size of the equipment and ICTs costs, improved the reliability, compatibility and interconnectivity of numerous terminals and applications. The emergence of the Internet and empowered the global networking of computers, enabling individuals and organizations to access a plethora of multimedia information and knowledge sources, regardless of their location or ownership, often free of charge. Hence, The Kalamkari Paintings, Cheriyal paintings, Konadaplli Toys business men, should leverage the internet to reachout the customers across world by showcasing their crafts in digital format and display on the website and description and material used in that painting can be explained. It will enable the users or buyers or middlemen to collect more information about the paintings or toys. The buyers from urban and rural customers can access the information across the internet and evaluate the quality of information and it facilitates them to take a decision to purchase.
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