Marketing Implications and Challenges for the Surviving Banks

Our Group organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Marketing Implications and Challenges for the Surviving Banks

The purpose of this paper is to explore the marketing implications of the Nigerian bank consolidation with a view to theorizi ng the marketing challenges which Third World countries wishing to embark on the same exercise should watch out for. The research used secondary data sources to expose the status of marketing in the pre - consolidation era and goes further to put forward the marketing implications and challenges of the exercise . Delivery of quality services, repositioning of brand identities and branch expansion were found as the leading challenges of the Nigerian bank consolidation. Other Third World economies wishing to undertake bank consolidation was advised to cons ider certain structural variables evident in their countries before embarking on such reforms.

  • Share this page
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Pinterest
  • Blogger