According to UNAIDS 2011, HIV/AIDS prevalence in Young people covering the age range 10-24 years is high, which account for 45% of all new HIV infections . The overall HIV prevalence estimate for Ethiopia in 2011 was 2.3% and is in increasing in trend. Despite the massive resources and intensified interventions, desired decline in HIV/AIDS epidemics has not been achieved . Theories and models help to explain the process that individuals how people exchange information and interpret and react to different messages.
In this study, Extended Parallel Process Model (EPPM) is used to explain when and why the recommended message work or fail . According to the initial tenets of the EPPM, when an individual is exposed to a fear appeal, two cognitive appraisals of the message will occur: first, the “appraisal of the threat” and second, the “appraisal of the efficacy” of the message’s of recommended response (as a problem (threat) and solution (efficacy information). EPPM assumes that if the perceived threat is perceived to be high and the level of efficacy appraised; individuals will be appraised to follow one of two separate pathways: the danger control process/intended response and fear control process/unintended response.