alexa Actual Self-Image, Ideal Self-Image and the Relation between Satisfaction and Destination Loyalty

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Actual Self-Image, Ideal Self-Image and the Relation between Satisfaction and Destination Loyalty

In this context among other things, the literature explains the self concept literature in consumer research which helps to explain the psychological underpinnings of travel self-congruity that involves a process of matching a tourist’s self-concept to a destination visitor image. Traditional research methods, which assume a piecemeal process, may not adequately capture the holistic nature of self congruence and, therefore, may have limited predictive validity. The new method will be more predictive of a variety of tourist behaviors such as satisfaction or dissatisfaction. Data for this study were collected from international tourists whom had visited Penang.

 

 
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