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On a global scale, business operators are becoming increasingly aware of the significant impact that baby boomers (born between 1946 and 1964) are having on the tourism industry. In fact, this growing segment of this population is already starting to exert its significant ‘economic clout’ by demanding a diverse range of tourism services not previously considered mainstream offerings for older individuals. Tourism researchers and practitioners alike now readily appreciate that as a direct consequence of global aging patterns, baby boomer travellers will increasingly account for a larger share of all vacation spending globally.
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