The term international means worldwide, hence it can be defined as the application of marketing principles to more than one country. It is the exchange of goods and services between different national markets that includes buyers and sellers. The concept of International marketing includes domestic Marketing, foreign Marketing, Comparative Marketing, International Marketing, International Trade Global Marketing. It includes the performance, in more than one nation of business activities that directs the flow of a company's goods and services to consumers or users for a profit.
Peer review refers to the work done during the screening of submitted manuscripts and funding applications. This process encourages authors to meet the accepted standards of their discipline and reduces the dissemination of irrelevant findings, unwarranted claims, unacceptable interpretations, and personal views. Publications that have not undergone peer review are likely to be regarded with suspicion by academic scholars and professionals.
Last date updated on September, 2014