|Mass communication is one of the studies through which how the individual and entities relay information through mass media to large segments of the population at the same time. Some examples are like magazine, book publishing, newspaper, radio, television and films; these are the mediums which are used to spread information. Different types of communications are there like interpersonal communication or organizational communication and they differ from mass communication. They only focus on single source transmitting information to a large group of receivers. Mass communication is chiefly concerned with how the content of mass communication affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.
Innovations are new idea, device or process. Innovations are the application of better solutions that meet new requirements, inarticulated needs or existing market needs. It is proficient through more effective products, processes, services, technologies, or new ideas that are readily available to markets, governments and society. Innovations are something original and novel, as a significant, new that breaks into the market or society.