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Research Article Open Access
Personalized Web Search (PWS) is the fine grained search which is mainly used in the field of Information Retrieval (IR). One of the major barriers in the personalization of web is improving the quality of web search. The proposed system mainly focuses on web search quality improvement by implementing profile based personalization in both active and passive manner. After the effective retrieval of Search Engine Result Pages (SERPs), the ranking of SERPs can be performed by the Personalized PageRank(PPR) algorithm.
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Author(s): L. Shobby Neeta Fancy, A.Rajamurugan