alexa Abstract | The Administered Public Recreation Marketing Concept

Research & Reviews: Journal of Social Sciences
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Research Article Open Access

Abstract

The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and its influence on the behavior of recreation professionals. Finally, the article attempts to integrate these assumptions into an alternative definition of public recreation marketing that is termed “administered marketing.”

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Author(s): Edouard V Novatorov

Keywords

Administered marketing, Redistribution, Public recreation, Leisure services., Anthropology, Archaeology, Demography, Economics, Geography, International Relations, Law, Linguistics, Political Science, Psychology, Science Education, Sociology, Humanities, Integrative social science, Rural science, Social psychology, Social work, Media studies, Social Medicine

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