|Social Interaction between the people in different ways like Facebook, Twitter, LinkedIn, Google+, YouTube in which they share their information or different views etc. and it is called social media. Among the above mentioned social networking sites Facebook and Twitter have more users and user activity. Facebook claimed that on an average monthly 955 million users are using Facebook and for Twitter they have an estimated 462 million users. The wide acceptance of these social media environments offers a large and well-defined segment to the savvy marketer. Twitter and facebook users come under social media family but they work differently. Social media is classified into many different forms which include magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking.
Innovations are new idea, device or process. Innovations are the application of better solutions that meet new requirements, inarticulated needs or existing market needs. It is proficient through more effective products, processes, services, technologies, or new ideas that are readily available to markets, governments and society. Innovations are something original and novel, as a significant, new that breaks into the market or society.