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Rathmann Christian | OMICS International

Journal of Entrepreneurship & Organization Management
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Rathmann Christian

Institute of Product and Service Engineering Chair of Production Systems, Germany

Opportunities and Challenges in the Value Chain for Companies through a Changing Understanding of Products on the Example of Shape Memory Actuators Systems

The business environment is changing. In the past, just selling products proved to be sufficient. Internationalization, decreasing revenues and technological competition are forcing companies to rethink their products and thus their business models. Today’s technological products offer new functionalities and therefore potential for services.... Read More»

Rathmann Christian, Klenk Stefanie and Kreimeier Dieter

Research Article: J Entrepren Organiz Manag 2013, 4: 130


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