alexa Consumers are Driving Sustainability in the Hospitality Industry

Our Group organises 3000+ Global Conferenceseries Events every year across USA, Europe & Asia with support from 1000 more scientific societies and Publishes 700+ Open Access Journals which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Recommended Conferences

Current Trends in Recycling and E-Waste Management

Vienna, Austria

Health and Medical Tourism 2020

Dubai, UAE
Consumers are Driving Sustainability in the Hospitality Industry

In the hospitality industry consumers are willing to pay a premium for environmentally sound practices. This is evidenced by Saunders (2009), who compiled data from multiple sources in the hospitality industry and found that there is support by consumers for environmentally sensitive practices. Saunders found that the Travel Industry Association of America (TIA) pronounces in published literature that 54% of Americans are more likely to patronize hotels that practice environmental responsibility than those that do not, Orbitz figures that 67% of Americans place importance on the eco-friendliness of a destination, and Travelocity found that 80% of Americans are willing to spend more on an eco-friendly destination (Saunders, 2009). Finally, a Cone Roper Study found that 95% of consumers have a more positive image of a company that supports causes they care about (Saunders, 2009).

Read more


  • Share this page
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • Pinterest
  • Blogger