During interviews all of the participants were asked which reasons existed for the implementation of sustainability measures at their property, nearly all of the respondents replied with similar responses confirming quantitative data found in the literature review. There were three answers that were contiguous with the findings in the literature involving implementation of technologies in the hospitality industry, those where: cost cutting, increased guest services and sales . Another reason was discussed by a number of the participants and that was branding or brand affiliation, however, this is not a major concern to the reasons why IT professionals would participate in finding/implementing technologies but is more of a corporate rationale.

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