alexa Do Consumers Prefer Wild, Farmed Bear Bile or Substitutes?

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Do Consumers Prefer Wild, Farmed Bear Bile or Substitutes?

Bear bile, as a Traditional Chinese Medicine (TCM), has been used by TCM practitioners for millennia. Currently, there are arguments about bear farming as a tool for the conservation of wild bear. We designed questionnaires and surveyed citizens and college students in Beijing to elicit their perceptions and preferences toward wild or farmed bear bile and their substitutes. We found that most of students (57.37%) and citizens (38.99%) preferred substitutes rather than wild or farmed bear bile, due to “conservation of wild bears” and “cruelty in bile extraction from farmed bears”.

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