The role of the farmer changes from season to season. Like the fields they plant or the livestock they raise, no season, and no farm operation, is the same. Implementation of emerging technology is one thing setting several farming operations apart from their competition, whether crop farms, dairy farms or livestock farms. Much like other commercial industries, agriculture has been on the receiving end of new and evolving technologies that make life on the farm easier while increasing efficiency and decreasing costs. New farm technology ranges from the simplest smart phone app that turns an iPod into a mobile milk-monitoring station or allows farmers to record herd information from the field to the hundreds of thousands of dollars that may be spent on precision planting equipment.