alexa Challenge of SMEs Managers: Satisfaction with the Communication Media

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Challenge of SMEs Managers: Satisfaction with the Communication Media

The aim of this study is to examine the relationship between media usage of managers and communication satisfaction in Small and Medium tourism Enterprises. A conceptual model that hypothesizes the managers prefer to use media that are high in richness, and media usage will affect communication satisfaction in the firms, is tested. In addition, the model portrayed age factor as the moderating variable in manager’s communication satisfaction in firms.

Citation: Dehkordi MA, Yonekura S, Khansefid N (2012) Challenge of SMEs Managers: Satisfaction with the Communication Media. J Telecommun Syst Manage 1:101.

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