Are You Not Entertained? Exploring the Increasing Importance of Entertainment in Developing Relationships with Customers
Entertainment as a means of gaining attention, attraction and affecting emotions is not novel. Entertaining is at the heart of the arts and many aspects of culture that we hold dear. Participating in an act or performance for the simple sake of being entertained is hedonistic and, in many ways, illogical; however, without entertainment, many would consider their lives to be incomplete.