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(Social) business strategy means starting with the end in mind. To bring the firms brand story to life it is necessary to think through a fully integrated and integrative approach. Social business should be an electronic version of your firms identify, thought leadership, relationships and value drivers. This requires looking at social business as more than just marketing campaigns or a portfolio of social media accounts. Rather, it needed to offer a digital representation of the firm’s identity and how it relates to the world.
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