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This study utilized in - depth interviews with 11 Chinese - American women, prompted by mass media images of both Chinese and Western celebrities, in order to better understand their perspectives and views on beauty. Five majo r themes emerged: Health/Energy, Natural, Comfort/Closeness, Personality/Wholesomeness, and Chinese and Western Appear ance Differences. Analysis indicated that although Western media images have an impact on the way Chinese - American women view beauty, the traditional Chinese attitudes on beauty remain highly influential