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Story development is one of the most important daily tasks in any newsroom. Community journalism focuses on enterprise reporting and its contribution to story development. In most newsrooms, it is a struggle to get all employees involved in the generation of ideas. Since your station’s employees tend to live in different neighborhoods, in different parts of town, their view of the community and what issues are important may also differ. Each of us has an understanding of the area where we live, which is based on our own experiences or view of the world. If incorporated, these views can add greatly to the depth of your coverage. Some stations not only seek to somehow incorporate all the newsroom employees’ views into store idea sessions, but seek the opinions of the promotion, sales, and other station department staffs as well.
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