Entrepreneurship education (EE) should be based on entrepreneurship theory and implemented in student-focused learning activities. However, entrepreneurship research has an individualized tradition elaborated by scholars and policy-makers. Even if otherwise highly valuable, this framework of entrepreneurship may become a problem for student-oriented learning if the students’ construction of entrepreneurship differs from the frames. In this paper, we give voice to business school students in order to map the framings for EE. As we discern business, innovation, and lifestyle discourses that are permeated by collectiveness, we claim space for collective entrepreneurship discourses while respecting the traditional ones. This enrichment might be effective in encouragement of entrepreneurship among students while also being a source of new theoretical insight.

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