alexa Trends in Branding and Merchandising

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Trends in Branding and Merchandising

Law is dynamic and keeps changing constantly to feed the needs of the community at large. Changing perceptions in the field of trade and commerce, emergence of new modes and means of communication have brought into existence new generation of trademarks. There has been much debate and discussion over the reception to this new generation of trademarks across the globe. Since these new generation trademark force to alter the classic parameters of trademark recognition and as well explode the basic frontier of trademark law, there has been much debate and discussion.

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