Many countries control the direct advertising of tobacco, and tobacco companies are making efforts to encourage favourable attitudes toward their image through corporate social responsibility tactics such as fellowship programs and charity work. Such activities are also known to have a positive impact on smoking behaviour. The marketing costs for tobacco companies are currently known to be about $10 billion a year and much of the expenditure is to lure new smokers. The nicotine in tobacco is a highly addictive substance and once someone starts smoking, it is very difficult to quit. Thus, if the tobacco company’s marketing can lead to even just a small increase in smoking, they would be able to create a new customer base with high loyalty.
Citation: Park MB (2015) Reinforcing Tobacco Control Policy for Women and Adolescent: Now More than Ever. Review Pub Administration Manag 3:163.