alexa Marketing of Library and Information Services in University Libraries: A Case Study of Usmanu Danfodiyo University Library, Sokoto-Nigeria

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Marketing of Library and Information Services in University Libraries: A Case Study of Usmanu Danfodiyo University Library, Sokoto-Nigeria

Over the years, academic libraries have been depending on their parent institutions for a number of things ranging from funding to the publicity of their services. This, according to some scholar in the field of librarianship, has not been working very well for the libraries as Madhusudhan reported that “Librarians and information specialists have debated the idea of marketing for the information sector. Several things have compelled librarians to learn about marketing and begin doing it” especially now that the whole world had turned to a global arena where time, space, geographical location/distance is no longer a barrier.

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