alexa Painful Barbie in a Global Marketing Perspective

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Painful Barbie in a Global Marketing Perspective

Global marketing is defined as a “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives”. Global marketing is expansive, extensive, and complex. It can be seen as both a business strategy and an operation. It can be embodied in companies or perceived as a phenomenon. One view of global marketing is as a giant supply chain management system or an added value system.


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