alexa Exposition Evaluation and Emotions Leading To City Image and Extra Spending

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Exposition Evaluation and Emotions Leading To City Image and Extra Spending

Abundant research on impulse buying exists both in traditional and virtual retailing environments. The investigation of consistency, however, receives insufficient attention. Targeting a Taiwanese retail store offering both online and offline services, this paper employs the environmental psychology approach and examines how external stimuli, namely, merchandise variety, service quality, atmospherics, and price affect differently consumer’s positive and negative emotions, triggering impulse buying behaviors across retail environments.
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