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One of the identified problems in the textile and fashion business of today is that much of the garments that are bought must be sold in the stores at discounted prices, which results in poor results such as, low sell-through percentage, stock-turnover and lost-sales. The study in this article suggests that a combination of mass customisation (MC), complete garment knitting technology and supply chain management can show an alternative way to overcome this drawback for customised knitted products.
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