alexa Electronic word of mouth (eWOM)

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Electronic word of mouth (eWOM)

The increase use of internet as source of information by consumers has raised concern among firms as well as practitioners, regarding the effectiveness of such information. Consumers have become savvier using the internet to gather information about products and/or services; trust in traditional advertisements has decrease and Marketers are particularly interested in better understanding electronic wordof- mouth (eWOM) because traditional forms of communication “advertising” appear to be losing effectiveness.. Read more

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