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The study contributes to a deeper understanding of the impact of different factors such as age, education, and income on consumer buying behavior in jewellery market with respect to Vijayawada city. It analyses the relationship between age, education, income (independent variables) and consumer behavior related to store preference (dependent variable) in the jewellery market. The data employed to analyze the factors were obtain through a questionnaire that was conducted in April 2015 in Vijayawada a city in India.Read More
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