alexa Gap between Perceived and Desired Levels in Commercial Banks in Madurai

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Gap between Perceived and Desired Levels in Commercial Banks in Madurai

Customer perception is an important component of bank’s relationship with its customers. A customer may make such comparisons for each part of an offer called ‘‘domain-specific satisfaction’’ or for the offer in total called ‘‘global satisfaction’’. The working of the customer's mind is a mystery which is difficult to unfathomed and understanding the nuances of what perception the customer has to attain satisfaction is, a challenging task.

https://www.omicsonline.org/open-access/gap-between-perceived-and-desired-levels-in-commercial-banks-inmadurai-2151-6200-1000154.php?aid=68271

 
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