Original Brand Name Manufacturing:
Original brand name manufacturing (OBM) is a production that allows placement on domestic and foreign fashion market because it is based on the creation of trademarks and brands, not on the "no name" products. For each garment producer branding is a big challenge, especially for the small and medium ones, that lack the resources and marketing team which large companies have. On the other hand, sensitivity and rapid changes of the market dictate the pace and "seek" to create a brand with which they can survive and thrive in a highly competitive environment. View more...