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The introduction of tourist friendly destination concept needed for city tourism. However, this concept is not only to cater the tourism provider desired, but also for the tourist’s needs especially domestic tourist. Taking into consideration that tourist friendly destination concept is also relevant to domestic tourist, the aim of this study to developed tourist friendly destination concept in city tourism. The assessment was conducted based on the perspective of domestic tourists, through Kuala Lumpur as a case study. A total of 420 respondents were chosen through purposive sampling method......Read More
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