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With globalization, there has been a rapid increase in international tourism. People from India have been travelling abroad for business, education, medical treatment, holidays etc. When someone goes abroad he/she has to rely on public phones or take a new sim card in that country. Acquiring a new sim card in a foreign country means a large number of paper work and hassles and not to mention the delay. Hence, a pre acquired international sim card has become a much preferred choice for international travelers. Although, there are a number of players in the market in the international sim card business, but some companies are more preferred than the other. This research aims to throw some light in the customer’s preferences for choosing an international sim card in West Bengal, India.
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