The kenaf plant is eco-friendly, renewable, low in cost and not meant to be a food source, owing to its potential commercial value in Malaysia, the government has allocated millions of ringgit for research to develop a viable kenafbased industry. This study is an attempt to assess the financial and technical performance of kenaf cultivation to produce fiber usage in automotive components. The financial data were collected through interviews with kenaf growers and from group discussions as well as production data collected from CMPC (Kenaf Processing and Marketing Centre) Bachok-Kelantan. The financial data were analyzed using Microsoft Excel software while Eview8 was used to analyze the production data. Three scenarios of kenaf production per hectare were assumed which were 15, 12 and 10 ton.