A New Marketing Paradigm

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A New Marketing Paradigm

There are many approaches of understanding of marketing in various countries. On the other hand, a company, which has a global presence, acts similarly in different countries and create different effects for local economies. The paper overviews how marketing plays its role in providing global inefficiency in period of global trends for efficiency. In addition, it aims to uncover key issues of marketing, which create a negative perception of marketing and lead to periodic economic crises in economies...Read more

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